Headline (Name of club not necessarily style)
Benefits and target users.
e.g.
Self Defence for (describe people - people who want to..) Get fit, meet new people, feel confident on the street etc. (find your own answers). Use this as an opportunity to describe the person who is reading this. Put yourself in their shoes.
Elaborate a little
What style do you teach? (can only be ONE name) If you can't do that then - street self defence which takes the best of... for its ... and .... for its ...
Why do you teach this way - why not what everyone else does?
Briefly tell me what happens in a class
Dave V - Founder & Head Instructor
Brief history or experience, mostly related to key study and teaching points
When & How Much
Classes run on Mondays and Thursday
The fee to train is £
Where We Are
We are based at...
Call To Action
An instruction to the audience to provoke an immediate response, usually using an imperative verb such as buy now, find out more or visit a store today.